Pricing guide

Murf pricing in 2026: what each Studio plan really costs per voice hour

Billing yearly takes murf Creator from $348 to $228 a year and Business from $1,188 to $792, and a voice hour costs $9.50 on Creator against $8.25 on Business.

The short answer on murf pricing

  1. Price the hour. Murf Studio is $29 (Creator) or $99 (Business) a month billed monthly, or $19 and $66 billed yearly, for 2 and 8 hours of generated voice a month.
  2. Bill yearly once you are sure. Yearly billing saves $120 on Creator and $396 on Business, and the page labels the toggle "Saved 33%".
  3. Pay for Business only for its controls. It adds a business license, Emphasis, Variability, Say It My Way and audio to text, and four times the voice hours.
  4. Test the API free if you build. The API plan lists $10 of free credit with no card, then $0.01 per 1,000 characters on Falcon 2.1.
Murf, check the current plans and try a voice before you pick a billing period
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Disclosure: Nesyona earns a commission if you subscribe through the Murf link on this page. None of this changes the prices or the verdicts, which follow murf's own published plans.

PlanBest forBilled monthlyBilled yearly (per month)Voice time
CreatorIndividuals and freelancers making voiceovers$29$19 ($228 a year)2 hrs a month
BusinessHigh-usage teams that need a business license and voice controls$99$66 ($792 a year)8 hrs a month
EnterpriseOrganizations needing seats, translation and custom termsCustomCustomUnlimited
APIDevelopers building text-to-speech into productsPay as you goNot listed$0.01 per 1,000 characters
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How much does Murf cost, at a glance?

The lowest Studio price is $19 a month billed yearly on Creator. Four facts decide most buying choices.

Creator
$19/mo

Billed yearly ($228 a year). $29 a month if you pay monthly.

Voice time
2 hrs/mo

Creator generates 2 hours a month (24 hours a year); Business 8 hours (96 a year).

Business
$66/mo

Billed yearly ($792 a year). $99 a month if you pay monthly.

Free to try
$10 credit

The API plan offers $10 free credit with no card. The Studio plans show no free trial terms.

What does each Murf plan really cost per year?

Creator is $348 a year billed monthly and $228 billed yearly, and Business is $1,188 and $792. The full bar is twelve months billed monthly; the hatched part is billed yearly.

Creator $348$228 billed yearly
Business $1,188$792 billed yearly
Yearly cost by billing choice: $228 and $792 are the amounts murf shows as billed annually. Source: murf.ai/pricing, October 26, 2026.
$396 a yearWhat billing Business yearly saves against paying monthly. The page labels the yearly toggle "Saved 33%". Source: murf.ai/pricing, October 26, 2026.

What does an hour of Murf voice cost on each plan?

A voice hour costs $14.50 on Creator and $12.38 on Business billed monthly, and $9.50 and $8.25 billed yearly. Business is cheaper per hour if you use the extra hours.

Creator $14.50$9.50 billed yearly
Business $12.38$8.25 billed yearly
Cost per voice hour: the plan price divided by its hours (2 or 8 a month). The full bar is billed monthly, the hatched part billed yearly. Our arithmetic.

What does each Murf plan include?

Voices and commercial rights come with every plan, and the tiers differ in hours, controls and licensing.

Which murf Studio plan includes which feature, from murf's pricing page, October 26, 2026
FeatureCreatorBusinessEnterprise
Price billed monthly$29$99Custom
Price per month billed yearly$19$66Custom
Voice generation time2 hrs/month8 hrs/monthUnlimited
Projects100500Custom
Editor seats11Custom (5+)
AI voices200+200+200+ and custom
Commercial rightsIncludedIncludedIncluded
Business licenseNot includedIncludedIncluded
Emphasis, Variability and Say It My WayNot includedIncludedIncluded
Audio to textNot includedIncludedIncluded
AI translationNot includedNot includedIncluded
High-speed rendersNot includedNot includedIncluded
Deletion recovery (60 days)Not includedNot includedIncluded

Filled dot: the plan includes it. Open dot: it does not. Source: murf.ai/pricing, October 26, 2026. Business license and the voice controls start at Business.

Which Murf plan should you choose?

Pick by monthly voice hours and whether you need a business license. The costly mistake is buying Business for its 8 hours when you generate two.

You make voiceovers for yourself or a few clients and need up to 2 hours a month.Creator
You need a business license, finer voice control or up to 8 hours a month.Business
You need five or more editor seats, AI translation or unlimited voice time.Enterprise
You are a developer wiring speech into a product.API

Murf is one of several voice tools. See our best AI voice cloning and text-to-speech roundup and Rinzara's ElevenLabs, Cartesia and murf comparison.

Does Murf have a free plan or a free trial?

The pricing page shows "$10 FREE for API calls" with "No credit card required" for the API plan. The Studio plans carry a Try for Free button, but the page states no trial length or limits.

Because Studio trial terms are not stated, confirm them at signup before you rely on them.

Is Murf worth it, and what are the alternatives?

Murf is worth it when a studio-style editor for voiceovers saves time over recording yourself. Your own voice plus captions that meet W3C's audio and video accessibility guidance is the free baseline.

Paid alternatives include ElevenLabs, which is priced by characters and credits rather than by voice hours.

Murf pricing: frequently asked questions

How much does Murf cost per month?
On murf's own pricing page (read October 26, 2026) the Studio Creator plan is $29 a month billed monthly or $19 a month billed yearly ($228), Business is $99 or $66 ($792), and Enterprise is custom. The page labels the yearly toggle "Saved 33%".
How many voice hours does Murf include?
Creator includes 2 hours of voice generation a month, shown as 24 hours a year on the yearly toggle. Business includes 8 hours a month (96 a year), and Enterprise is listed as unlimited.
Does Murf have a free trial?
The API plan shows "$10 FREE for API calls" with "No credit card required." The Studio plans on the pricing page show a Try for Free button but no trial terms.
What does Murf Business add over Creator?
Business adds a business license, Emphasis, Variability and Say It My Way voice controls, audio to text with 48 hours of transcription, and 500 projects instead of 100, for $47 more a month billed yearly.

Sources

  1. Murf pricing
  2. ElevenLabs pricing
  3. W3C: making audio and video media accessible

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